In early February 2024, Adisseo celebrated its 20th year of participation at the International Production and Processing Expo (IPPE), out of Atlanta, Georgia, United States. The company showcased its commitment to innovation and industry leadership with the largest booth ever constructed at the event.
The IPPE is the world's largest annual poultry and egg, meat, and animal food industry event. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.
The 2024 IPPE had a terrific year, with 1,432 exhibitors covering 620,850 square feet of exhibit space, setting two new records.
The 2024 IPPE had 31,353 registered attendees from the poultry, egg, meat, and animal food industries.
There were 9,063 international visitors, a third new record, from 133 countries represented at IPPE. Canada was the largest group from a single country outside the U.S., with 14.9% of registered attendees. As in previous years, Latin America had the most robust international presence, representing 45% of international visitors.
Adisseo’s presence was characterized by numerous achievements and successful engagements. Adisseo's booth boasted four expansive meeting spaces, a testament to the company's growth and continued dedication to fostering connections within the industry. This significant expansion provided ample room for engaging discussions with customers, networking opportunities, and immersive experiences for attendees.
One notable aspect of Adisseo's participation was hosting over 70 meetings in the booth’s meeting rooms, where industry professionals had the opportunity to engage with Adisseo's experts and explore potential collaborations. These meetings were invaluable forums for exchanging insights, discussing emerging trends, and forging strategic partnerships. In addition, Adisseo's interactive photo booth proved to be a popular attraction, with over 500 pictures taken during the three-day event. This engaging feature provided attendees memorable keepsakes, facilitated networking and enhanced brand visibility.
Furthermore, Adisseo utilized digital touch screens to showcase its extensive portfolio of products and services, with over 65 pages of customized content tailored specifically for the event. This interactive approach allowed visitors to gain in-depth insights into Adisseo's offerings and explore solutions tailored to their needs.