In its development process, Bluestar not only includes responsibility and care as part of its goals and business policy but also attempts to introduce these ideas to business partners and other parts of society. It promotes sustainable development in the chemical industry to work for a situation where everyone wins. BlueStar uses its power to be socially responsible for all citizens, to improve services, and to cooperate with a range of parties. It finds ways to blend into the local community to accomplish its goals of sustainable, harmonious, common development for the company and society as a whole.