Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympics, is a big favorite these days. In addition to its cute and adorable appearance, its delicate and soft silicone rubber coat is also a big plus. This is the first time in the history of the Winter Olympics that this new material has been used for a mascot, and it has made “silicone” a buzzword at the beginning of the year.
Silicone rubber is the main raw material for Bing Dwen Dwen’s outerwear. It is also widely used in medical, consumer, energy and automotive industries. However, the base silicone rubber is susceptible to oxidation, which can lead to aging, hardening and yellowing over time. Laymen look at the appearance while experts look at the essence. As one of the global leaders in the silicone industry, Bluestar Elkem Silicones’ production, technology and R&D teams addressed the problem of aging and yellowing of Bing Dwen Dwen’s outerwear by using high purity, high quality raw materials to produce liquid silicone rubber and applying the company’s scientific base rubber preparation process to remove the byproducts that tend to cause yellowing. At the same time, the company's marketing team in South China seized the market opportunity and actively cooperated with Bing Dwen Dwen manufacturers in Dongguan and Shenzhen, making LSR 8640 and LSR 9150-40 liquid silicone rubber products the most preferred high-quality high-end raw materials for manufacturing the mascot.
Representing the “ceiling” of silicone quality, the company’s liquid silicone rubber is safe, green, strong, highly transparent, biologically inert and yellowing-resistant, without any harmful ingredients. As a highly competitive product in the market, it has excellent stability in a wide temperature range, excellent resistance to high and low temperatures, and can be in close contact with human body, thus being extensively used in baby products, medical treatment, kitchen utensils and other fields. Bluestar Elkem Silicones currently has two liquid silicone rubber production sites in China - Elkem Xinghuo and Elkem Guangdong, with a combined annual production capacity of 14,000 tons.
Bluestar Elkem Silicones will continue to achieve R&D breakthroughs and innovations in diverse market applications at home and abroad, continue to launch new products, and enhance corporate image and product awareness through lean management and precise marketing.