With a brand value of RMB535 million, Bluestar Dongda polyether polyol, a product of Shandong Bluestar Dongda, was included in the ranking list of brand value at the 2020 China Brand Evaluation Press Conference hosted by China Council for Brand Development in cooperation with Xinhua News Agency, China Appraisal Society and other units.
This year marked the 7th product brand ranking released by China Council for Brand Development. Because of the high requirement, 830 brands applied for the evaluation, including leading enterprises in most industries. 564 brands released this time were divided into 19 groups such as product brands, machinery and equipment manufacturing, electronic information, and electrical engineering.
In recent years, China has given top priority to building self-owned brands of Chinese enterprises and continuously quickened the pace of Chinese brands towards the world in an effort to keep improving the country’s comprehensive competitiveness. The brand value grows year by year, demonstrating the remarkable achievements made by Chinese brands in bolstering high-quality economic development.
As a pacesetter in China’s polyether polyol industry, Bluestar Dongda has devoted a great deal of effort into its brand building in recent years. Since 2013, the Company has ranked first in China’s polyether industry for its leading economic indicators for seven years in a row. Internationally, it has spearheaded its counterparts thanks to its excellent performance indicators of high-end products. The products have been applied in the interior decoration of top-end automobiles. Bluestar Dongda has now grown into an advanced material manufacturer featuring the highest brand value, the best product quality, the largest output and sales, the highest profitability, and the most influential and competitive power in China’s polyether industry.
In the future, Bluestar Dongda will continue to optimize management, expand its business, make more innovations, specialize in the field of polyether polyol, and widen the cross-industry application range of polyether products in a bid to repay shareholders and society with better performance.